Would you ever pair sneakers with a blazer for a boardroom meeting? For the Gen Zs out there, the answer is probably yes!
The youngest generation in the workforce is rewriting business casual rules, blending comfort, individuality, and sustainability into workplace fashion. However, how did this shift happen, and which Indian startups are preparing to continue this disruption? And, this is what we should be aware of!
Business Casual 2.0 on air…
The digital culture and desire for self-expression among Gen Z are truly transforming corporate workplace fashion these days, with some startups pioneering these changes.
We can think of oversized blazers paired with crop tops, wide-leg trousers matched with sneakers, and bold color palettes to break the monotony of conventional office wear. Men can go for options such as layering oversized jackets over fitted turtlenecks, or Vintage windbreakers, cargo pants, and retro sneakers. What’s say?
Indian startups as fashion allies for Gen Zs
Led by innovative startups, the transformation of business casual attire to align with Gen Z's preferences for comfort, sustainability, and individuality is truly reshaping India’s fashion landscape. By not just following trends, these brands are setting a legacy, offering fresh perspectives on what workplace fashion can be.
Rare Rabbit with fusion of modern tailoring and casual comfort, crafts premium menswear that resonates with the young professional seeking style without compromising ease. Maintaining sustainability, Aastey introduces eco-friendly fabrics into the world of workwear. Their athleisure-inspired pieces hold their commitment to the environmentally conscious Gen Z, offering attire that's both planet-friendly and fashion-forward.
Styched, by producing garments on-demand, minimizes waste and delivers trendy business casual options that are both affordable and aligned with Gen Z's values. On the B2B front, Geniemode, streamlines the supply chain, ensuring that stylish and functional business casual attire is accessible, catering to the dynamic needs of modern workplaces.
Once focused on traditional workwear, F S Life, now offers premium western silhouettes with bolder prints and multifunctional designs, echoing Gen Z’s evolving taste for statement pieces that are still office-appropriate. Meanwhile, The Label Life, curates chic, contemporary pieces that blend effortlessly from work meetings to dinner dates, emphasizing versatility and confidence in every cut and color.
To Sum up
Revising and adapting the new dress codes by companies shows how they accommodate this new wave of professional style in workplaces, revolutionized by Gen Z. As the lines between formal and casual continue to blur, collaborations between fashion brands and Gen Z influencers are at the forefront, crafting the future of business attire.
Ready to revamp your 9-to-5 look? Gen Z already has…