The Indian textile industry is undergoing a significant transformation. To reduce environmental impact, it is embracing eco-friendly fashion and ethical clothing. According to the Ministry of Textiles, the Indian Government is promoting recycled, sustainable fashion through various initiatives, including the Sustainable and Circular Textile Framework.
Initiatives like the Mega Integrated Textile Region and Apparel Scheme aim to develop integrated textile parks that promote sustainable garment production and recycling.
Why Sustainable Fashion Matters?
- The Environmental Impact of Fast Fashion:
The production of conventional textiles requires vast amounts of water and energy, leading to environmental degradation. By choosing eco-friendly clothing brands, consumers can help reduce their carbon footprints and support ethical labour practices.
- The Ethical Clothing Movement
The rise of ethical clothing is not just about sustainability, it’s about ensuring fair wages, safe working conditions, and responsible sourcing. Many eco-friendly clothing brands are now prioritizing transparency in their supply chains, ensuring that workers are treated fairly.
Embracing Circular Fashion
Circular fashion is gaining traction in India, focusing on minimizing waste and promoting the recycling of textiles. Brands like IRO IRO and DOODLAGE are leading the way by repurposing fabric scraps and textile waste into stylish garments, thereby supporting sustainable fashion practices in India through recycling.
Top 5 Environmentally Conscious Clothing Brands in India
India is home to several environmentally conscious clothing brands making waves in India's sustainable fashion scene.
Have you explored any of these brands?
- BEEJ, A Mumbai-based sustainable fashion accessories brand that collaborates with local artisans, supporting ethical production methods and empowering marginalized groups.
- Okhai empowers rural artisans by promoting & offering traditional crafts, handcrafted apparel and lifestyle products to the consumers in India.
- No Nasties, an organic and vegan clothing brand dedicated to creating planet-positive apparel that offsets the carbon footprint of every item they produce.
- Ka-Sha innovates with eco-friendly fashion and upcycled materials, with an ethnic mix of simplicity for new age customers.
- Ikkivi is an Indian-based ethical clothing brand that champions environmentally conscious clothing and eco-friendly fashion. The brand collaborates with over 45 independent designers who specialize in handcrafted excellence, organic fabrics, and minimal waste production.
As consumers, we have the power to drive change by supporting eco-friendly clothing brands and making informed choices. By choosing ethical and sustainable dresses, we contribute to a more sustainable and equitable fashion industry.